Vitamin Water. Healthy or Unhealthy?
Posted by: Melody Malenovsky on August 17, 2010


In recent years Vitamin Water has become a very popular “healthy” choice as a result of the strong marketing push including several celebrity endorsements. Does it really stand up to its health claims though?
A non-profit public interest group certainly doesn’t think so and is suing the Coca-Cola (the company that owns Vitamin Water) for allegedly making unwarranted health claims about Vitamin Water. Surprisingly, the lawsuit is being defended by Coca-Cola lawyers with the argument that “no consumer could be reasonably misled into thinking Vitamin Water was a healthy beverage.”
Left with that argument, consumers can only conclude that even the creators of the beverage acknowledge it is an unhealthy choice even though it is fortified with synthetic vitamins and minerals. With the amount of sugar in each bottle (33g), the drink is bears more resemblance to a soft-drink than a health beverage.
The outcome of the false advertising lawsuit has yet to be determined, however, it is clear that Vitamin Water is clearly not a healthy beverage choice. As an alternative, Dr. Sears encourages creating your own version of vitamin water by adding various fruits and vegetables to flavor your water. Citrus fruit, berries, apples, pears and even cucumbers make delicious additions to a glass of water. Try freezing the fruit before you add it to your drink to create your own ice cubes! Your new drink is certain to be a healthy new addition to your daily routine.
One comment so far for “Vitamin Water. Healthy or Unhealthy?”
Candy EdmondsI was very impressed by this article. I was also fooled one day while tired and thirsty - during a long day of errands and shopping, and bought one. The name: Vitamin Water certainly seemed to imply that it was a healthier choice. It doesn't taste as sweet and has no carbonation, so, again, you figure it must be healthier. Normally, I always check the sugar 'numbers' and divide them by 4 to let me know approx. how many tablespoons of sugar would be in a drink...however, that day I did not. Later, I decided to check on that - and thought, "Wow" and here I thought this would be a better choice. Back to water with a small 'shot' of 100% fruit Juice - on ice, for me, just for flavor. I also liked the idea of putting fresh or frozen fruit into cold water. I'll be trying that next. Ice water with lemons, (and a little Stevia) is always quite refreshing too! I normally don't leave my house without a cold bottle of something with me that I have made myself. Candy Edmonds (Certified L.E.A.N. Coach, Cleveland, Ohio.)







