DR. SEARS’ L.E.A.N. PROGRAMS® ANNOUNCES EXCLUSIVE NATIONAL PARTNERSHIP WITH BABY BOOT CAMP®

Renowned Pediatrician Teams with Stroller-Fitness Program to Fight Obesity Epidemic

SARASOTA, FL – July 27, 2010 – Dr. Sears L.E.A.N. Programs announced today an exclusive partnership with Baby Boot Camp, America’s premier stroller-fitness program for moms. Under the new partnership, Dr. Sears L.E.A.N. Programs and Baby Boot Camp will mutually promote each other’s products and services to ensure healthy pregnancies and continue their work to fight the obesity epidemic. Under the new partnership, Dr. Sears L.E.A.N. Programs, developed by America’s most renowned and respected pediatrician, Dr. William Sears, will work with Baby Boot Camp to design and promote The L.E.A.N. Programs parent education programs to support Baby Boot Camp’s fitness initiatives. Additional joint marketing efforts will include initiatives that reach out to expecting and new moms to help increase activity, healthy eating and prevention of childhood obesity. We are extremely excited to partner with one of the nation’s top pediatricians to deliver a safe and effective nutrition and wellness program to new mothers across the country,” said Kristen Horler, founder and CEO of Baby Boot Camp. “This partnership further strengthens Baby Boot Camp’s goal to improve the overall health of mothers and babies this country.”

About Baby Boot Camp®
Available across the United States, Baby Boot Camp offers cardiovascular and strength training programs designed specifically to help moms get back into shape after having a baby. Parents bring their stroller-aged children as an integral part of the workout, which is often followed by social events held throughout the area. Baby Boot Camp was created in San Francisco in 2001 by Kristen Horler to balance the fitness needs of new moms with their desire to spend time with their babies. All Baby Boot Camp classes follow the guidelines set by the American College of Obstetricians and Gynecologists and the American Council on Exercise. For more information or to find the nearest location, visit www.babybootcamp.com.

Baby Boot Camp Contact:
Corporate Communications
pr@babybootcamp.com
888.990.BABY

About Dr. Sears’ L.E.A.N. Programs®
Dr. Sears’ L.E.A.N. Programs are a series of workshops designed to equip parents and expecting moms with the tools and information needed to raise healthy families. L.E.A.N. represents the four pillars of health; Lifestyle, Exercise, Attitude & Nutrition. William Sears, MD is the author of over 40 books on childcare, birth and parenting, and an Associate Clinical Professor of Pediatrics at the University of California, Irvine School of Medicine. A pediatrician for over 35 years, he currently lives and practices pediatrics along with his three sons Dr. Bob and Dr. Jim and Dr. Pete in San Clemente, California. Dr. Sears received his pediatric training at the Harvard Medical School Children’s Hospital in Boston and The Hospital for Sick Children in Toronto. In addition to writing many books and scientific articles, Dr. Sears is a medical and parenting consultant to Baby Talk and Parenting  Magazines. For more information or to find a coach near you, visit www.drsearslean.com.

Dr. Sears L.E.A.N. Programs Contact:
Melody Malenovsky
melody@drsearslean.com
303.242.8411